Engineered for Excellence.

Luxury Intelligence™ (LQ™) — The execution system transforming hospitality standards into daily performance.

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We engineer standards into performance.

Atelier is not only a training library. It is a structured execution system designed for luxury hospitality environments. We partner with hotels, resorts, fine dining restaurants, private residences, and hospitality brands to transform written service standards into consistent, measurable guest experiences.

Our programs combine certification level education with operational accountability ensuring excellence is sustained daily, not delivered occasionally.

Systems designed to operationalize luxury service excellence 

Atelier 5 Star delivers systems designed to operationalize luxury service excellence across hospitality environments. Our solutions move beyond traditional training to embed standards into daily behaviors, leadership rituals, and measurable guest-touchpoint execution.
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The MOAT

We convert real guest sentiment, including NPS, into targeted daily pre-shift activations, structured observation, and leadership coaching. Standards are not taught once and forgotten; they are reinforced, measured, and embedded into daily operations.
This continuous execution loop transforms feedback into habit and habit into culture — creating a performance system that compounds over time and is extremely difficult to replicate.

Luxury Intelligence™

Presence

The ability to command the environment with calm confidence, refined energy, and intentional impact.

Perception

The discipline of reading guests instinctively and anticipating needs before they are spoken.

Presicion

The commitment to flawless details, consistent execution, and operational excellence without compromise.

Poise

The strength to remain composed, decisive, and elegant under pressure.

Purpose

The clarity of intention that transforms service from task-driven activity into meaningful guest experience.
Luxury Intelligence™, created by Dr. Gershwin Narraidoo from 27 years of experience, asserts that luxury is a discipline rather than just a label. It builds excellence through five pillars: Presence, Perception, Precision, Poise, and Purpose, transforming standards into character traits that enhance leadership and team dynamics. Central to this approach is the Daily Pre-Shift Activation System, a daily practice that aligns teams, sharpens focus, and turns intentions into habits, leading to compounded excellence and confidence. For CEOs, it serves as vital infrastructure that protects brand equity, boosts loyalty, and enhances performance. For individuals, it fosters mastery in leadership and interpersonal skills. Ultimately, Luxury Intelligence™ seeks to create an environment where five-star performance is the everyday standard.
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Hospitality Courses

Luxury isn’t about size. It’s about intention.

Luxury Intelligence™ for Short-Term Rentals

Luxury Intelligence™ (LQ™) transforms short-term rentals into emotionally engaging, 5-star experiences through structured presence, anticipatory service, precision staging, and daily execution rituals.

From pre-arrival communication to farewell messaging, LQ™ applies the same performance principles used in world-class hospitality — ensuring every guest touchpoint is intentional, personalized, and inspection-ready.
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Meet your world-class instructors.

Featured Instructors

Chef Claudio Sandri

Italian Chef Instructor
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Rosa Rosario

Concierge | Luxury Hospitality Instructor
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Dolly Duran

Airbnb Host Ambassador
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Dr. Gershwin 

Certified Hospitality
Wine & Spirits Educator
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Executive Team

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Dr. Gershwin

COO
Co-founder

Florent

Advisory Board

Dolly

CEO
Co-founder

Michael

CLO

Damian

Executive Producer

Sales Team

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Travis 

Sales Representative South Africa

Lise 

Sales Representative
Mauritius 

Sales Representative